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Applied Info Group Celebrates 20th Anniversary Email and Database Marketing Services Firm First to Use PC Networks Kenilworth, NJ — Launched in 1988 during the era of mainframe computers, Applied Info Group was the first direct mail service bureau at the time to process lists through a distributed network of PC computers. This year, the firm celebrated its 20th year in business and has remained ahead of the technological curve with web-based offerings driven by innovative software programs. Today Applied Info Group is a full service email and database services firm specializing in building and maintaining multi-channel databases, conducting email marketing campaigns, and providing data processing services. "It's an exciting milestone," says Mitchell Rubin, President. "I'd like to thank all of our innovative clients, without whom we would not be able to develop the industry-leading technologies that set our firm apart. Flexibility is the cornerstone of our technology. We take a can-do approach to every situation every day. Asked the
driving force behind his private company's success, Rubin responds,
"In a word? Service. Service means everything in this business.
As good as our products and technology are, it has always come
down to providing knowledgeable service and solutions tailored
to the unique needs of each client." Many of
Applied Info Group clients fully agree as they congratulated
the company's milestone. Maurice Persiani, VP Circulation &
Audience Development, McGraw Hill said "Applied Info Group's
service and flexibility, combined with a responsive and reliable
team, has proven to be an excellent partner for us. Congratulations
on your first twenty years!" Rob Sanchez,
President, List Management and Interactive Services, MeritDirect,
commented, "On behalf of everyone at MeritDirect, we want
to congratulate Applied Info Group on their twenty year anniversary.
Applied Info Group has been a strong strategic partner over
the years. Their emphasis on providing great customer service
as well as state of the art technology, has impressed both us
and our clients." George Kowal,
Manager Custom Sales, Thomson Reuters remarked, "We have
thoroughly enjoyed our partnership with Applied Info Group over
the past 8 years. They have assisted us in not only meeting,
but exceeding our customer needs and provided exemplary customer
service. Because of their products and support, we have been
able to increase revenue due to the fact that our clients were
extremely satisfied. Our congratulations on their 20th anniversary
and we look forward to continuing our partnership with them." Rubin also
attributes the firm's success to the employees. "I've had
the opportunity to work with an incredibly bright group of people
over the years, most of whom enjoy an average tenure of at least
ten years," he says. "In addition to their direct
marketing and technical prowess, they are passionate about the
quality of our products and services. This shows in the relationships
that they build with our clients." When he
launched Applied Info Group, Rubin and his team of software
developers were firm believers in Moore's Law, the theory that
computer processing would continue to increase exponentially.
They envisioned that PC servers could replace mainframes and
be capable of processing hundreds-of-millions of records on
a network. The rest is history as Applied Info Group now maintains
such large multichannel databases for national brand name marketers
and publishers including Forbes, Dannon, McGraw Hill, Smithsonian,
Thomson Reuters, BusinessWeek and hundreds of others. Looking
forward, Rubin says, "It's a very exciting time because
of the convergence of multichannel communications. Thus far,
we've been able to take advantage of that and expand the role
of database marketing to additional media avenues." As with
the PC platform, Applied Info Group was an early adopter of
Internet opportunities and developed online database hosting
and email marketing technologies. The company was among the
first to combine postal, email, and internet data into single
databases for seamless multichannel marketing campaigns. Now
conducting email marketing programs for its clients for over
13 years, Applied Info Group remains one of the few service
providers allowing marketers to build and maintain integrated
multichannel databases, which they can access online in real
time. For more
information about Applied Info Group, contact Mitchell Rubin,
President, at (908) 241-7007.
Visit www.appliedinfogroup.com
to learn more. |