Keeping
Your HTML Code Clean
With the
many issues posed by various email programs as to the correct
rendering of your HTML email, it is wise to leave as little
to chance as possible. A vast number of HTML emails are not
W3C compliant, which can cause these rendering problems and
potential delivery issues. Most email filters check for valid
code, since many malicious senders attempt to use invalid and
potentially dangerous HTML code to mask harmful components of
their message.
It is advisable to make sure your HTML is free of errors before
sending. Clean HTML code will follow the W3C HTML guidelines
— you can use The
W3C Validation Service to see if your code is compliant.
You should also refrain from using scripting, such as JavaScript
or VBScript, in your code. Most email readers strip these out
of messages due to the possible security risks caused by script
inclusion, and some may block your message completely if scripting
is detected. If there are scripting components that you feel
are vital to your marketing campaign, use your email message
to drive recipients to your web site, where dynamic scripting
components are easy to implement.
For more information on Applied Info Group's database and email
marketing service capabilities, please contact Mitch Rubin,
President of Applied Info Group at (908) 241-7007.
Visit www.appliedinfogroup.com
to learn more.
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